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Vaudit Help Center
Glossary
Glossary
A comprehensive list of advertising and marketing terms with definitions and best practices
A
Ad Fatigue
Ad Fraud
Ad Impression
Ad Inventory
Ad Network
Ad Placement
Ad Rank
Ad Spend
Attribution
Ad Viewability
Audience Segmentation
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B
Bot Traffic
Behavioral Targeting
Bid Strategy
Bounce
Bounce Rate
C
Click Fraud
Conversion
Conversion Rate (CVR)
Cost Per Acquisition (CPA)
Cross Device Tracking
Campaign Budget
Campaign
Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Mille (CPM)
Click-Through Conversion
Conversion Window
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D
Device Targeting
E
Engagement Rate
Exclusion List
F
Frequency Capping
G
Geo Targeting
I
Impression Share
Invalid Traffic (IVT)
K
Keyword Match Types
L
Landing Page
Lookalike Audience
M
Made-for-Advertising (MFA)
P
Pixel
Pageview
Programmatic Advertising
Q
Quality Score
R
Relevance Score
Return on Ad Spend (ROAS)
Retargeting
S
Scroll Depth
Session
T
Traffic Source
U
UTM Parameters
V
View-Through Conversion