Ad Rank

Definition:
Ad rank is the score used by platforms (like Google Ads) to determine an ad’s position on a page and whether it’s eligible to appear.

Why it matters:
Higher ad rank increases visibility and lowers CPC. It’s calculated based on bid amount, quality score, expected impact of extensions, and other relevance factors.

Formula (simplified):
Ad Rank = Bid × Quality Score × Expected CTR

Best practices:

• Improve ad relevance and landing page experience

• Use strong call-to-actions and targeted keywords

• Monitor quality scores and adjust accordingly