Device Targeting

Definition:
Device targeting allows advertisers to choose which types of devices (desktop, mobile, tablet, etc.) their ads appear on.

Why it matters:
User behavior varies by device. Some actions, like purchases or form fills, may convert better on desktop than mobile.

Best practices:

• Analyze performance by device and adjust bids accordingly

• Tailor creatives to mobile vs. desktop experiences

• Use exclusions if a device consistently underperforms