Engagement Rate

Definition:
Engagement rate measures how often users interact with an ad or piece of content, including clicks, likes, comments, shares, or other actions.

Why it matters:
A high engagement rate indicates that an ad resonates with its audience. It’s also used by platforms to determine relevance and placement priority.

Formula (example):
Engagement Rate = (Total Engagements / Impressions) × 100

Best practices:

• Test different creatives to boost interaction

• Match messaging to user intent

• Track engagement by audience and format