Retargeting

Definition:
Retargeting is the practice of showing ads to users who have previously interacted with your website or app but didn’t convert.

Why it matters:
Retargeting keeps your brand top-of-mind and encourages return visits, often resulting in higher conversion rates than prospecting campaigns.

Common retargeting actions:

• Viewed product pages

• Abandoned carts

• Read blog content

Best practices:

• Segment audiences by stage of intent

• Limit frequency to avoid fatigue

• Use dynamic creatives to personalize content