Scroll Depth

Definition:
Scroll depth measures how far users scroll down a page, typically tracked as a percentage (25%, 50%, 75%, 100%).

Why it matters:
It’s a valuable engagement signal that shows how deeply users interact with content. It also helps assess landing page effectiveness and content placement.

Best practices:

• Track scroll depth using Google Tag Manager or analytics events

• Correlate with conversion rates to find drop-off points

• Use heatmaps to visualize engagement zones