Quality Score

Definition:
Quality Score is a metric used by Google Ads to rate the quality and relevance of your keywords, ads, and landing pages on a scale from 1 to 10.

Why it matters:
A higher Quality Score can lead to better ad placements and lower CPCs, even with smaller bids.

Components of Quality Score:

• Expected CTR

• Ad relevance

• Landing page experience

Best practices:

• Align ad copy with keyword intent

• Optimize landing pages for relevance and load speed

• Continuously test and improve creatives