Traffic Source

Definition:
A traffic source identifies where a user originated from before landing on your website. This includes search engines, social media, paid ads, referral sites, email, or direct visits.

Why it matters:
Tracking traffic sources is critical for attribution, ROI measurement, and understanding how each channel contributes to user acquisition and conversions.

Examples:

• google / cpc (Google paid search)

• facebook / referral (social media)

• newsletter / email (email campaign)

Best practices:

• Use UTM parameters to label sources clearly

• Segment performance by traffic source

• Track assisted conversions for full-funnel insight