Ad Placement

Definition:
Ad placement refers to the specific location or context in which an ad is served, such as a website, app, video, or social media feed.

Why it matters:
Where your ad appears affects performance, visibility, and brand perception. Poor placements, like MFA sites or irrelevant apps, can result in wasted spend and lower conversion rates.

Types of placements:

• Website banner (above the fold, sidebar)

• In-feed or story ads on social media

• In-app or interstitial mobile ads

• Pre-roll video ads on streaming platforms

Best practices:

• Review placement reports regularly

• Exclude low-performing or irrelevant domains

• Test different placements to optimize performance