Ad Spend

Definition:
Ad spend refers to the total amount of money allocated or spent on digital advertising campaigns across platforms.

Why it matters:
Tracking ad spend is critical for budget control, ROI measurement, and evaluating channel performance.

Types:

• Daily spend (platform-set budget)

• Total campaign spend

• Lifetime or monthly spend across platforms

Best practices:

• Monitor spend vs. performance regularly

• Align spend to key revenue-driving campaigns

• Set alerts to prevent overdelivery or burn