Conversion Rate (CVR)

Definition:
Conversion rate (CVR) is the percentage of users who complete a desired action after clicking an ad or visiting a website.

Formula:
Conversion Rate = (Total Conversions / Total Clicks or Sessions) × 100

Why it matters:
Conversion rate reflects how efficiently campaigns are turning interest into outcomes. It’s a key optimization metric.

Best practices:

• A/B test landing pages

• Simplify forms and checkout flows

• Reduce load times and distractions