Relevance Score

Definition:
Relevance Score (or ad relevance diagnostics) is a measure of how closely an ad matches the intent and expectations of its target audience.

Why it matters:
Platforms like Meta use this score to determine ad delivery priority and pricing. Higher relevance typically means lower costs and better engagement.

Components (Meta):

• Quality ranking

• Engagement rate ranking

• Conversion rate ranking

Best practices:

• Tailor creatives to specific audience segments

• Avoid generic messaging across multiple demographics

• Monitor and adjust based on feedback metrics