Session

Definition:
A session is a period of time in which a user actively engages with your website or app. It typically begins when the user lands on a page and ends after 30 minutes of inactivity (default in most analytics platforms).

Why it matters:
Sessions are the foundation of web analytics. Understanding how long and how often users engage helps evaluate campaign performance and user intent.

Common session metrics:

• Session duration

• Pages per session

• Bounce sessions (no interactions)

Best practices:

• Use session data to identify top-performing content

• Track session sources (e.g., direct, paid, referral)

• Compare session quality across campaigns and geos