Bid Strategy

Definition:
A bid strategy defines how much and how often you’re willing to pay for a click, impression, or conversion in an ad auction.

Why it matters:
Choosing the right bid strategy impacts delivery volume, cost efficiency, and ROI. Platforms offer both manual and automated options.

Common types:

• Manual CPC

• Target CPA

• Target ROAS

• Maximize conversions

• Enhanced CPC

Best practices:

• Start with automated bidding for testing

• Use manual bidding for high-control campaigns

• Regularly review performance vs. goals