Campaign

A campaign is a structured advertising initiative with a defined goal, budget, targeting, and creative set, run through a digital ad platform.

Why it matters:
Campaigns are the primary unit of organization in ad platforms like Google Ads and Meta. Proper setup ensures clarity in performance reporting and optimization.

Common campaign objectives:

• Brand awareness

• Lead generation

• Website traffic

• Conversions or purchases

Best practices:

• Use descriptive names with date/geo/objective (e.g., “Meta_US_LeadGen_May”)

• Segment campaigns by region or goal

• Monitor daily and lifetime performance