Bounce Rate

Definition:
Bounce rate is the percentage of website sessions where users leave after viewing only one page without triggering any additional interactions.

Why it matters:
A high bounce rate may suggest low content relevance, poor user experience, or technical issues, especially if traffic is paid. It’s a key indicator of engagement quality.

How it’s calculated:
Bounce Rate = (Single-page sessions / Total sessions) × 100

Best practices:

• Improve page load speed

• Match ad creative to landing page content

• Add engaging CTAs and internal links to reduce exits