Campaign Budget

Definition:
A campaign budget is the maximum amount an advertiser is willing to spend on a campaign over a specific time period (daily, monthly, or lifetime).

Why it matters:
Budgets control ad delivery, pacing, and scale. Over- or under-budgeting can lead to inefficiency, missed opportunities, or overspending.

Types of budgets:

• Daily budget (e.g., $100/day)

• Lifetime budget (e.g., $5,000 over 30 days)

• Shared budgets across ad groups (in some platforms)

Best practices:

• Monitor delivery to ensure budgets are spent efficiently

• Use campaign spend caps to avoid unexpected spikes

• Adjust based on performance, not just timeline