Pageview

Definition:
A pageview is recorded when a user loads a web page in their browser, triggering a tracking event (e.g., via GA4, Meta Pixel, or another analytics tool).

Why it matters:
Pageviews confirm that a user reached your website. Comparing them to ad clicks helps identify tracking issues, bot traffic, or low-quality interactions.

Best practices:

• Ensure pageview tracking is properly implemented on all landing pages

• Use server-side tracking for resilience against ad blockers

• Analyze pageviews per session to assess content engagement