Geo Targeting

Definition:
Geo targeting is the practice of serving ads to users based on their geographic location - country, region, city, or even postal code.

Why it matters:
Location-based targeting ensures ads are shown only in relevant markets. This helps reduce wasted spend and improve local performance.

Best practices:

• Set exclusions for unsupported regions

• Run separate campaigns by region for clean reporting

• Combine with language and cultural targeting for effectiveness