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Reading Your Vaudit Audit Report

Vaudit's defensible audit reports are made to give granular insight into ad platform traffic performance.

The Vaudit audit report gives your team a clear, evidence-based view of where your ad spend may be wasted — and how to take action. This article breaks down how to read each section of your report so you can take full advantage of the savings and insights.

1. Audit Summary Overview

At the top of your summary page, you’ll see the total value of Overcharges identified across all categories.

  • Total Overcharges: The dollar value of ad clicks/events that should be reviewed for refund or blocked from future spend.

  • Audit Coverage: How much of your spend Vaudit was able to analyze (e.g., 76.57% = 4,600 of 6,000 events).

  • Refund Claim Status: Tracks the stage of any refund claim (if initiated).

  • Recommended Action: Suggests real-time blacklist integration to avoid future waste. Click "Blacklist Invalid Traffic" to act.

The more integrated your tracking (pixel and ad accounts), the more complete the audit coverage. You can check this to the right side of the summary dashboard. 

2. Bots, Spam & Fraud

This section surfaces suspicious high-velocity traffic patterns typically caused by bots.

  • Refundable vs Overcharge: Shows how much is eligible for potential refund and how much should still be flagged or blocked.

  • Overcharge Rate: The percentage of your spend coming from suspicious traffic.

  • Clicks: Total number of flagged clicks in this category.

  • Geography & Campaign View: Helps you identify where these patterns occurred and which campaigns are most affected.

These signals align with IAB, TAG, and MRC definitions of invalid traffic.

3. Geo Discrepancies

This identifies ad clicks from excluded geographies — areas you’ve specifically told platforms not to serve ads.

  • Refundable: These are strong candidates for refund because they directly violate geo-targeting.

  • Overcharge: Might be outside your target area (not excluded, but still not useful traffic).

  • Clicks: Number of violations detected.

  • Top Locations: Shows where these violations occurred.

You can export the IPs/domains from these regions into your blocklists to prevent further spend.

4.Hard Bounces

Hard Bounces are clicks that reached your site but did not interact or engage at all (e.g., 0 seconds on site, no page views).

  • Overcharge & Refundable Amounts: Estimated based on industry benchmarks (e.g., GA4 & MRC standards).

  • Bounce Rate: High bounce rates suggest poor-quality or deceptive traffic.

  • Daily Trends & Geo Map: Shows patterns of bounce activity across time and region.

  • Campaign Breakdown: Which campaigns contributed most to bounce waste.

Use this data to refine campaign targeting or test landing page issues.

5. Taking Action (How to Save)

To convert audit findings into actual savings, follow these steps:

Step 1: Download Blacklist

Click the "Blacklist Invalid Traffic" button on each section or summary page.

Step 2: Apply on Platforms

Google Ads:

  • Go to your campaign settings → “IP exclusions”

  • Paste the Vaudit-provided IP list

Meta Ads:

  • Use the Block Lists in Meta Business Manager’s Brand Safety settings

  • Add flagged domains or IPs if using custom integrations

Step 3: Realize Savings

Vaudit will reflect blocked click savings in the next month’s audit, showing actual $$ saved based on real-time exclusions.

Note: Refund requests to platforms (Google/Meta) can be slow and partial — but proactive blacklisting guarantees immediate savings.

To understand the exact audit rules and traffic classification rules that Vaudit uses, please click here.