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Vaudit Signal Adjustments

Signal Adjustments: How to Tune Your Campaign Bidding for Verified Traffic

What Are Signal Adjustments?

Signal Adjustments allow you to modify bidding signals based on the integrity of traffic Vaudit has audited across your campaigns.
Rather than adjusting keyword or audience bids manually, Signal Adjustments let you optimize smart bidding by reducing spend on traffic sources with high fraud levels or low ROAS.

This is part of Vaudit’s Pre-Bill Charge Removal Suite, helping you eliminate wasted ad spend before it impacts your invoice.

Where to Find It

  1. Go to your Property Page from your Vaudit Dashboard

  2. Scroll down to the section titled Signal Adjustment

  3. You’ll see a table of campaigns analyzed by Vaudit with the following columns:

    • Campaign Name

    • Device

    • Total Fraud %

    • Identified Category (e.g., High Fraud & Medium ROAS)

    • Bid Modifier (recommended % adjustment)

    • Potential Savings

    • Audited Spend

How to Apply Adjustments

Individual Action

  1. Review each row in the table.

  2. Click Apply Action next to any campaign.

  3. This will apply the suggested bid modifier (e.g., -20%) directly to that campaign’s mobile or web bidding strategy.

  4. You’ll also see the potential savings for each adjustment before you confirm.

 

Note: Each adjustment may have a small cost associated based on your Vaudit pricing structure. This is displayed transparently next to the action.


Apply All Adjustments in One Click

  1. To apply all recommended adjustments at once, click the Apply all Adjustments button at the top right of the module.

  2. This will instantly execute bid tuning across all eligible campaigns shown in the table.


Google’s Automated Bidding Mode

  • If you prefer to rely entirely on Google’s native Smart Bidding, you can toggle Google’s Automated Bidding to “On” — this disables Vaudit’s manual signal control.

  • However, we recommend applying adjustments in tandem with Google’s system when invalid traffic is identified to prevent budget leaks.


Why Use Signal Adjustments?

  • Precision Spend Reduction: Cut bids only on traffic segments proven to be wasteful or risky.

  • Improved ROAS: Focus spend on verified, high-converting traffic only.

  • No Complex Setup: Just review and click, Vaudit handles the rest.


Need Help?

If you're unsure which adjustments to apply, reach out to your Vaudit success manager or contact us at support@vaudit.com for tailored guidance.